www.Scott2bGreat.com produces short narrative films and commercial video. In addition to handling location, casting, music, and production scheduling, commercial and entertainment film both need professional script writing, and patient, intuitive film editing (even YouTube has the good, the bad, and the ugly).

Have you ever noticed? The most effective websites are very very SIMPLE (Google, for heaven’s sake!). Don’t we all want to scream, “Just give it to me”? Okay, maybe entertainment sites can flash and dance, but please don’t make me hunt -- or wait -- for information. Let’s be clear about that.

Writing that works leans to the business side of things. Business articles, marketing copy, web content, annual reports, sales collateral, executive profiles, emails, and news to the media have a job to do. But, then there’s the fun stuff (you know, like film scripts, essays, blogs, and books). It’s all good.

Copywriting and web content for business should persuade. To get the convincing word out there, depend on media research and development, expert articles, fresh ideas, press releases that actually say something, and devotion to editors’ needs. Keeping track of results gets easier with a proprietary online database that everybody can pop into from the beach.