www.Scott2bGreat.com produces short narrative films and commercial video. In addition to handling location, casting, music, and production scheduling, commercial and entertainment film both need professional script writing, and patient, intuitive film editing (even YouTube has the good, the bad, and the ugly).
Why Does Facebook Work?
It's the Truest Face We've Got.
by Nancy Rathbun Scott
Websites are the corporate/institutional face. Websites tell our story as we wish it to be told. The content, the presentation, the story, the wording -- on a website all these are the creation of the creator.
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Yes, "Content Aggregation" involves creating original material (articles, reports, videos, blogs, slideshows, social media, etc.). It also includes repurposing material, reporting on relevant information from others, gathering and summarizing research and data, monitoring communities, and bringing all content together for easy consumption. Yes, I can do that.
Writing that works leans to the business side of things. Business articles, marketing copy, web content, annual reports, sales collateral, executive profiles, emails, and news to the media have a job to do. But, then there’s the fun stuff (you know, like film scripts, essays, blogs, and books). It’s all good.
Copywriting and web content for business should persuade. To get the convincing word out there, depend on media research and development, expert articles, fresh ideas, press releases that actually say something, and devotion to editors’ needs. Keeping track of results gets easier with a proprietary online database that everybody can pop into from the beach.
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